If you’re trying to explain or build a UX strategy, it helps to see a concrete example. A UX strategy is your high-level plan to align what users need with what the business aims to achieve. It’s the bridge between broad vision and daily design decisions. A classic example is redesigning a complex checkout process for an e-commerce site. The business goal is to reduce cart abandonment and increase revenue. The strategy isn’t just a vague goal like “improve checkout.” It starts with a specific user insight, often from research, such as learning that first-time buyers abandon their carts when faced with unexpected costs or forced account creation late in the process. The strategy then outlines the guiding principles to address this, such as prioritizing transparency, reducing friction, and building trust. This means implementing a shipping cost calculator early in the flow, offering a full-featured guest checkout option, and redesigning security messaging around the payment form. The entire plan is tied to measurable outcomes, like increasing checkout completion by a specific percentage. For a detailed guide that breaks down how to create these strategic frameworks, from defining a vision to building a roadmap, this resource on UX strategy example https://clay.global/blog/ux-guide/ux-strategy is very practical.